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"You Will"

Project type

Education

Date

September 2019

Role

CInematographer, Editorial

Woodlynde School, a co-educational, college-preparatory day school in Strafford, Pennsylvania, partnered on the production of a :30-second television commercial designed for broadcast across Comcast regional cable. The goal was to authentically represent the school’s mission — empowering students with learning differences to discover their strengths and achieve success.

The commercial features Woodlynde students themselves, sharing a powerful, unified message of encouragement: “You will succeed at Woodlynde.” From the Lower School classrooms to the Upper School graduation stage, the ad follows students through every stage of their educational journey, culminating in a celebratory cap toss that symbolizes achievement, confidence, and community.

Produced with a heartfelt approach, the spot combines genuine student voices, dynamic visuals, and emotional pacing to capture the supportive environment that defines Woodlynde. The finished piece serves not only as a promotional tool but also as a true reflection of the school’s commitment to helping every student reach their full potential.

© 2025 Matt Urquhart. All rights reserved. Website design by Robert Caro.

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